Xiaoxianliang’s 4th anniversary! New upgrade to make your refrigerator colorful~

Feb 04,2024
7Min

Xiaoxianliang has been established for four years since its establishment in 2014. Today, the brand image of Xiaoxianliang has been completely upgraded, from the brand VI to the packaging and production.

[Fourth Anniversary Upgrade Benefits, Free Shipping & Limited Time Discount for Purchases Over 50]

It was established in 2014 and released the first domestic fresh food in 2015. As a pioneer in the field of fresh food, it has always been our goal to change the way cats and dogs eat and allow more pets to eat fresh food. For four years, we insisted on making only fresh food and persisted in spreading and popularizing fresh food. From the time when no one knew the concept of fresh grains, to the initial success, to later being questioned by various people, to the entry of more and more brands into the fresh grain industry. We have been improving and using wave after wave of customer experience and reputation to tell owners that fresh food is a healthier way of feeding.

Our original intention remains unchanged and we insist on making only fresh products. In order to adhere to fresh products more purely, we have tied the small fresh food brand with fresh pet food. The new Slogan: small fresh food, five-star fresh pet food~

Fresh food is being recognized by more and more people. Various fresh food brands are popping up, and there are also industry reports on various fresh food. Some media even call fresh food with human food grade standards super pet food...

As a pioneer in the field of fresh grains, we would like to re-share our understanding of fresh grains with everyone. We believe that as a new category, fresh food should also have fresh food standards. Not all canned wet food can be called fresh food.

In fact, freshness is the core difference between fresh food and industrial food. In addition to using fresh ingredients, fresh food should have the following four standards:

1. Fresh production time: Place the order first and then make it. Fresh means freshly made.

2. Fresh production method: Natural steaming at low temperature. Low-temperature cooking will not destroy the essential structure of the ingredients, so that the original flavor of the fresh ingredients can be restored. If it is cooked at high temperature, it loses the meaning of freshness.

3. Made with natural ingredients: No industrial preservatives are added. Small fresh grains use low-temperature cooking and microbial preservation technology, and insist on not adding industrial preservatives.

4. Fresh storage method:Fresh food, of course, needs to be kept cold~

As the first dog food in history to be refrigerated and stored in human refrigerators. We are proud, but we are also terrified. [After all, you can’t just stay in a human refrigerator if you want] We have always been cautious, for fear of making mistakes and being kicked out of the refrigerator by the owners...

No, I still made a mistake...

【Looks so delicious, it’sHumans accidentally ate it and received bad reviews]

Many customers bought small fresh grains for the first time and refrigerated them decisively. The next day... a certain owner's father used them to make sausage stir-fry; a certain owner's sister used them to make instant noodles; a certain owner's brother directly used them to make instant noodles. I ate it as soon as I nibbled it... As a result, we got a bad review. After all, our packaging also marked the human food license...

[It has taken over the owner’s refrigerator and cannot be neatly stacked]

Some owners have large dogs at home, and a two-week package contains more than a dozen bags. Complaining that the refrigerator is full and the bags are not neatly placed, don't you think it's annoying for owners with obsessive-compulsive disorder who love to be clean? So the negative reviews are here again, and we are once again speechless...

For example, after the bags are dismantled, it is difficult to store them in bulk...

So here comes the new boxed packaging

Five super cute hollow patterns, representing five flavors

Such cute animal patterns are also to remind people that this is for pets~~ to avoid accidental eating

Easier to store, makes your refrigerator tidier and more colorful

Neatly packed in boxes, you no longer have to worry about uneven stacking. Each flavor has one color, stacked together, and the colors are rich. I hope the owners can feel the beauty brought by the rich colors when they open the refrigerator.

After each feeding, reseal the box and put it back in the refrigerator without delay

Brand new package - still delivered cold

New carton, new insulation bag + ice bag included in the carton, more tidy and beautiful. There are also small gifts such as cutlery boxes for the newlyweds~

Place an order in Taobao store

Taobao store password (copy the code on the right): ¥zn9SbSOatyn¥

Life should be alive, let it eat something fresh

About Us

We are small fresh food

Focus on cooking fresh food for cats and dogs

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