Affected by the new coronavirus epidemic, the global economy is generally in a downturn, and the "pet economy" with healing power But it is still strong, even "swimming against the current". For people who are forced to stay at home during the epidemic, adding pets to their homes has become an important way for many people to relax and provide emotional sustenance. The pet market in many countries has experienced explosive growth.

The pet funeral industry is experiencing explosive growth: treat pets well and let life bid farewell with dignity!

The market is huge, and its needs are gradually becoming more refined. The "posthumous matter" that pets have to mention - funeral and burial, has formed a key and unique part of the pet economy with the demand. It can be seen that as people's quality of life continues to improve, the humanistic care for pets is also deepening.

Cats, dogs, and even ducks and rabbits are no longer ordinary small animals. They have become the true "family" of pet owners.

The wonderful thing about life is that it has an end, and the cruel thing about life is that it has an end. All feasts come to an end, and death is a fact that we can never escape. Pets give people infinite warmth, and when they leave, people are more willing to spend time and money to make their departure more decent and dignified.

From an industry perspective, emotional consumption has become the real core of the entire pet funeral industry, not only the source of the industry, but also the biggest driving force for its development. These emotional needs have prompted the pet funeral industry to provide richer and higher-quality services, which in turn has affected the development process of the entire industry.

Various forms of farewell

If you had to face saying goodbye to your beloved pet, what would you choose on the day of separation? What about the form?

The scope of pet funeral business in my country has become quite diverse, and everyone is trying to find the most appropriate way to commemorate their pet.

Many people choose tangible and fixed souvenirs at funeral parlors after their pets die. This kind of constant physical companionship will bring relief to the owner who has lost his beloved pet.

The animal’s ashes will be put into a special container and burned, turning into deep and beautiful crystals, which can be further processed into jewelry to accompany the owner.

The same craftsmanship can be charged in different stores ranging from 1,000 yuan to 3,000 yuan. As for diamonds, the cost starts at 7,000. Chinese customs prohibit talking about life and death, and not every customer is generous enough to keep their pet’s ashes at home or carry them with them.

Therefore, various funeral homes have also set up ash storage halls. One niche corresponds to a small animal, and the owner can come to pay homage to the deceased. The most basic farewell ceremony for a pet’s remains is also solemn and decent.

Although the form is simple, pet funerals are as solemn as human funerals. After receiving the pet, the pet funeral parlor must bury it first. Because muscles relax after death, animals often have largeIt has urinary incontinence, so use dry cleaning agent to clean its body and comb its hair.

Later, a small memorial service was held for it in the farewell hall, allowing the owner to have a final word with it. Finally, it will be sent to the cremator and turned into a handful of dust.

The cost of cremation is very similar, starting at 400 yuan, and rising with the weight of the animal, to a cap of 6,000 yuan. Some people may be surprised by the seemingly high funeral expenses, but this is like drinking water, knowing whether it is hot or cold. People who have never raised pets carefully and treat them as family members cannot understand.

People who have lost their beloved pets are often willing to bear these expenses. In foreign countries, dealing with the "posthumous affairs" of pets is not cheap, or even more expensive, and requires more attention. In Germany, an ordinary pet funeral usually costs between 400 and 500 euros, while an expensive one can cost up to 2,000 euros.

When the pet funeral industry was still unknown in China, there were already hundreds of professional pet funeral companies in Germany.

Therefore, it is very common for Germans to hold funerals for pets.

In Japan, care for pets can be said to last throughout the lives of small animals. From birth to death, every detail is taken care of. Therefore, Japan has the longest average age of pets in the world.

Tokyo, Japan once held a Pet Rainbow Festival. This pet funeral-themed exhibition attracted a large number of pet lovers to participate. The fair offers a range of services for deceased pets, including cremations, setting up home altars for pets, and burning incense for them.

According to a Japanese pet funeral company, the starting price of their most basic pet funeral services is: 1 kg of hamster or bird: 95,800 yen, approximately RMB 5,600; 20 kg of pet dog: 114,800 yen, approximately RMB 6763.

It can be seen that the pet funeral industry is also generally recognized in Japanese society.

Death is a required course in life

The pet funeral industry may not sound so auspicious, but its rise and rapid development are inevitable.

The consumption of death is an extremely important part of people’s emotional consumption. Chinese people are always reluctant to talk about death, and funerals have always been a subject that has been avoided and ignored.

We are always escaping, and until one day it comes unexpectedly, we are willing to face it in a hurry. This is very bad. Not facing death is disrespect for life, and it is not helpful for us to explore the meaning of existence.

Because death is a required course in life.